What’s the Word for 2013 – Take a look at some of the BUZZ you may hear.

Will these be some of the digital media “BUZZ” words you hear in 2013?

Mashable cites some the buzz words and phrases you may hear in 2013 according to interviews conducted by the Business News Daily.



At Total Exposure Entertainment Marketing, LLC (TEEM, LLC); “Buzz is our business. We take a look at a few of the buzzwords and terms that may become relevant in 2013.

As we usher out the year that was 2013 and ring in 2013 there has been much buzz  made of the “Fiscal Cliff”, the national divide, and the impacts of Obamacare and a precipitous global economy on a continued US economic recovery. All topics that warrant discussion, attention and interest.  No doubt over the next weeks and months these issues will stay on the forefront of news wires and water cooler discussions. However consuming these topics tend to be there is a hope going into a new year that is undeniable. Just as undeniable is the fact we go on. To that end, what do you think all the buzz will be about in 2013?

Mashable reposted a blog by David Mielach, BusinessNewsDaily Staff Writer for BusinessNewsDaily “12 Buzzwords You’ll Hear in 2013” citing a dozen buzzwords that you may hear in 2013. It a quick read and there are some interesting terms. By all means give it a read.

We decide to take a look at a few of the words  that will be the buzz as BND cited, with particular interest, not so much in the term but the definition and the action associated to or with the terms.

The first term in the article and one we find particularly relevant and while not a term we coined it is very similar to our definition of Brandcasting – Branding through entertaining and relevant engagement.

Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.”

This is, in our opinion one of the 2 most relevant terms noted in the article. We don’t know if the term will stick  however,  engaging with your audience is a difficult task when your message seems more like an interruption or distraction in their day rather than a moment of great worth and content.

The next and second most relevant term cited is:

Return on involvement — A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a gathering spot.”

This one seems to be rather obvious at the surface. Why then should it become a buzz term in 2013? We have been touting community with our clients since our founding. Community is the key in today’s new media environment. People are looking to make buying decisions based on more than product and price, even in these tough times because of the the perceived value the community finds in this type engagement. We are less confident in this term itself sticking but the concept and strategy are what we employ daily at TEEM, LLC.

The final relevant term we chose is:

Social learning — “An individual’s learning a skill through observation, without necessarily changing their behaviors or on-the-job performance.

We chose this for the fact we are not sure we agree with the definition – however we love the term. We think Social Learning is not only a more positive action than this definition indicates, we feel that social learning is a great way to encourage businesses and individuals to incorporate the skills acquired into their work and daily lives. We at TEEM, LLC intend to promote and advocate social learning in 2013.

We want to thank you for taking the time to read our blogs. We would love to hear your opinion on the terms we identified as relevant in 2013 as well as the other buzzwords and terms cited in the article. Give it a read and leave us a comment. We look forward to what you have to share. The Staff at TEEM, LLC.

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