Be Your Own Social Media Magician
Be your own social media magician while running your day-to-day life and business. There are gobs of videos and programs out there that claim to tell you that it will turn your own social media in to a gold mine for you. Some of them are great products if your business fits that model and style. If you want more fans you can get fans. If you want more unique and qualified people to like you then there are ways to do that. You can even have people opt in to like your pages but one of the big problems is that a lot of people do not know what to do after those people arrive. Are they people who like your page just to get a like in return or are they really there because they are interested in what you are doing and the content that you are sharing with them. Another question that most want to know is how do I know this is working.
I come from the school of KISS. These principles apply to most things in life and in business. Just keep it simple and use common sense when you do your social media. There is not a magic formula when you are trying to get your message to your customers and future customers. There is definitely a sweet spot and it is up to you and your audience to determine that sweet spot. You see, once you have Facebook, Twitter and LinkedIn set up and you start sharing your message there are a few key ingredients that you will want to consider so that you can be effective.
Your Own Social Media Content
The first key ingredient to working with your own social media is content. This is the first and one of the most important ingredients for proper attraction marketing and branding alike. When doing your own social media you must keep this in mind. Your content must always be relevant to what it is that you are trying to interest people in with the exception of a major event or new happenings that may be going on in your community or world at the time. After the exception is made it is time to get back on to relevant information for your audience. The social media content must be current as well. If you have information that is outdated, or it may have been seen before or may not even be relevant any longer. Last, Your content must be interesting enough and have calls to action at times to commend some form of engagement or a response.
Consistency With Your Own Social Media
The second key to doing your own social media is that when you are posting your content, the message and frequency should be consistent. Once you get someone following you, it is up to you to keep them engaged and looking for more. If you are not consistent and relevant you will start to lose followers or at best lose the engagement. This leads me right in to the next step which is why we do our social media in the first place. The social networking.
Engagement and Social Networking With Your Own Social Media
The third thing that you need to take part in when doing your own social media is the engagement. The right content and consistent message will do you no good if you do not command interaction and respond to any interaction that takes place on your posts or private messages. Stay connected with your fans. Monitor comments and create discussion. The networking part of social media is what leads you to sales and long-term customers. When those customers give you a good review or recommends you in any way then you know that the online relationship that you have formed with them by doing your own social media has worth all of the effort.
Look for our next article about social media and what you can do to be as efficient as possible. DO NOT LET YOUR SOCIAL MEDIA MAKE YOU A HERMIT